Luna Media Press Release | 22 June 2005
COSMOS, Australia’s innovative new popular science magazine, drew a galaxy of stars to its Sydney launch event yesterday.
Launched by John Bell AM, Australia’s leading Shakespearean actor and director, the magazine made its official bow to 140 guests in the 19th century splendour of The Mint in Sydney’s Macquarie Street.
Bell said he expected COSMOS to provide inspiration as well as information: “Just as artists of the Renaissance were inspired by scientific advances and the discovery of the new world, so artists of today must be fired by science’s probing into outer space, to the bottom of the ocean, to the origins of our cosmos and the beginning of time.”
“Just as artists of the Renaissance were inspired by scientific advances and the discovery of the new world, so artists of today must be fired by science’s probing into outer space, to the bottom of the ocean, to the origins of our cosmos and the beginning of time.”
Dr Alan Finkel, Chairman of the Luna Media and founder of Axon Instruments, a Melbourne and California-based scientific equipment manufacturer with a global reputation, said COSMOS communicated the real excitement of science: “It has given science a living face, a vibrant, literary persona such as it has never had before.”
Editor Wilson da Silva stressed the accessibility and excitement of the new title: “It’s science portrayed in a way we don’t usually see: lush, voluptuous and sexy,” he said. “It’s glossy, it’s intelligent, and it’s a cracking good read.”
Publisher Kylie Ahern added that COSMOS was an idea whose time had come. “The media tend to regard science as outside the mainstream,” she said. “But science impacts on everything we do: it can be uplifting and inspiring.”
COSMOS will cover a broad range of topics - from art and design to the body and space - and da Silva said each 112-page issue would aim to tell its readers more about the universe, the world they live in … and themselves.
COSMOS goes on sale nationally today at newsagents and selected bookstores, price $8.95.
Below is the COSMOS launch video premiered at the event.