Australia’s #1 green brand to launch sustainability portal

Luna Media Press Release | 4 September 2008


AUSTRALIA’S ONLY carbon neutral media company, Luna Media – publishers of G: The Green Lifestyle Magazine and COSMOS – will strengthen its lead of the consumer green landscape with the launch next month of G-Online, expected to become Australia’s #1 consumer sustainability hub.


“We already produce Australia’s leading science portal with Cosmos Online, generating 1 million page views a month and attracting an engaged readership of 375,000 unique visitors,” said Luna Media’s Editor-in-Chief, Wilson da Silva. “G-Online will do even better. We have put a lot of work into translating our success in providing positive and practical approaches to green living for a general audience into the online environment.

“With a wealth of content to draw on, and a coterie of writers here and around the world who know their topics, G-Online will quickly dominate the green media space in Australia.”

“With a wealth of content to draw on, and a coterie of writers here and around the world who know their topics, G-Online will quickly dominate the green media space in Australia,” he said. Known as G-Online, it will supplant the company’s existing site, Gmagazine.com.au.


Luna Media last week scooped the City of Sydney Business Awards, taking out the inaugural Lord Mayor’s Sustainability Award as well as the coveted Environmental Business Award.

In accepting the trophies from Lord Mayor Clove Moore, Luna Media’s CEO Kylie Ahern encouraged all businesses to embrace the journey to sustainability. “While being green is not an easy journey, the rewards are incredible in terms of customer support, staff loyalty and retention, plus the sheer exhilaration of just knowing it makes sense,” she said.


The two trophies cap a remarkable four years in which the Sydney-based company has snatched 28 awards, with nine of them being for its newest publication, G Magazine. It is Australia’s leading green media brand, providing practical and positive advice on sustainability, from food and finance to fashion and travel. It has the largest circulation of any sustainability publication in Australia, the widest distribution network and the capacity to reach more than 1 million consumers.

The trophies cap a remarkable four years in which the Sydney-based company has snatched 28 awards, with nine of them being for G Magazine.

Luna Media pioneered G as the world’s first green consumer monthly magazine and has been successful by delivering what readers want: smart, pragmatic and unbiased information on how to live more sustainably without abandoning quality of life. G Magazine was named Consumer Magazine of the Year at the 2007 Bell Awards for Publishing Excellence, and also took out the award for Best Consumer Magazine Launch.

Its owners and staff are passionate about being green. They have audited their emissions, targeted reductions and offset what could not be reduced – becoming the first carbon neutral media company in Australia.


Their office uses 100% GreenPower, has two worm farms and G Magazine is produced on post-consumer recycled paper. Most of the staff cycle to work or use public transport, the directors drive hybrids, and all products reviewed by the magazine are raffled off, with the proceeds used to buy rainforest land and protect it from development.


Luna Media also produces Australia’s #1 science magazine, COSMOS, a print magazine and daily online news service that treats science as natural part of culture. It is endorsed by leading thinkers, from Tim Flannery and Nobel laureate Peter Doherty to science commentator Karl Kruszelnicki. Its advisory board includes Apollo 11 astronaut Buzz Aldrin, and it was founded by the successful Melbourne neuroscientist and entrepreneur, and now Chancellor of Monash University, Dr Alan Finkel.

“We successfully reach educated, savvy consumers with high disposable incomes and discerning tastes. You can only appeal to this valuable demographic by producing excellence and believing not just in the publications, but in the principles behind them.”

“A very real hunger exists in Australia for valid and appropriately researched analysis of the issues facing our community, and that’s why we launched COSMOS in 2005, and subsequently G Magazine,” added Ahern. “We successfully reach educated, savvy consumers with high disposable incomes and discerning tastes. You can only appeal to this valuable demographic by producing excellence and believing not just in the publications, but in the principles behind them.”


ABOUT LUNA MEDIA

Luna Media is unique in its approach to publishing in print and online, combining engaging but rigorous content with experts who know how to create and sustain valuable brands and publications. It relies on an in-house team of award-winning science and environment journalists to produce its two flagship brands, COSMOS and G Magazine. Luna Media also has a stringent and independent editorial approach focussed on accuracy as well easy readability. It utilises an advisory board that includes Dr Tim Flannery, Sir Richard Branson and Cathy Zoi, CEO of Al Gore’s Alliance for Climate Protection.


ABOUT G: THE GREEN LIFESTYLE MAGAZINE

Australia’s leading green media brand, G Magazine is the practical and positive guide to everything sustainable, from food and finance to fashion and travel. It has the largest circulation of any sustainability publication in Australia, the widest distribution network and the capacity to reach more than 1 million consumers. G Magazine is unique. Articles are original, thoroughly researched and written by leading authors who apply an evidence-based approach, question claims and test assumptions. It takes a rigorous approach to ensure the information published is unbiased, current and accurate. It empowers readers with the practical information they need to live a greener lifestyle.


ABOUT COSMOS

COSMOS is a print magazine and a daily online news service that treats science as natural part of culture. Published in Sydney and with a global outlook, it has taken out 24 awards in three years, including Magazine of the Year in 2006 at Australia’s annual Bell Awards for Publishing Excellence. Its advisory board includes Apollo 11 astronaut Buzz Aldrin, and it was founded by the successful Melbourne neuroscientist and entrepreneur, and now Chancellor of Monash University, Dr Alan Finkel.

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